LOYD/FORD was established in 1987 by Franck Ford and Stefan Loy in Berlin.
The European designers live and work in California since 1995. The product is manufactured in USA.
LOYD /FORD launched their first American collection in 1999 in downtown Los Angeles. The brand reached 200 retailers by 2005 including Barneys New York, Bergdorf Goodman , Neiman Marcus, Saks 5th Avenue and Henry Bendel . The focus of the designers was in reworking and deconstructing their own classic tailored garments. Unexpected mixes of fabrics , overdying, foiling/laminating silk chiffons, laces , garment dyes and permanent wrinkling on classic tropical wools and floral prints are the primary components
In 2006 the designers moved for an “off-time" to the Mediterranean island of Ibiza .The island’s lifestyle shifted their design vision into a more casual approach but ironically they started in 2010 with tulle gowns and lots of sparkling hand beading made in India. By 2011 the team returned to Los Angeles … launching a new ideation of LOYD /FORD at Maxfield LA. They had found their perfect balance of effortless casual chic, tulle and sequins.
The designers’ base of operations is in Palm Springs and manufactured in LA with about 100 retailer accounts including Maxfield LA and Neiman Marcus.